As a registered brand owner on Amazon, you have access to various ad formats that can help promote your products and enhance your brand visibility. Here are some of the key ad formats for Amazon registered brand owners and their advantages:
1. Sponsored Products
Advantages: Increase product visibility by promoting individual listings within search results and on product detail pages. Pay-per-click (PPC) model allows for cost control, and ads appear where customers are actively searching.
2. Sponsored Brands
Advantages: Showcase a collection of products with your brand logo and a custom headline. These ads appear at the top of search results and can help drive brand awareness. Clickable ads lead customers to a custom landing page or your Amazon Store.
3. Sponsored Display
Advantages: Reach potential customers both on and off Amazon. Display ads can appear on product detail pages, customer reviews, and on external websites. Retarget customers who viewed your products but didn’t make a purchase.
4. Amazon DSP (Demand-Side Platform):
Advantages: This is a programmatic advertising solution that enables you to reach and engage with audiences both on and off Amazon. It allows for more sophisticated targeting options and is suitable for larger-scale campaigns.
5. Amazon Live:
Advantages: Live-streaming video allows you to engage with customers in real-time, showcasing your products and answering questions. This format is especially effective for product launches, promotions, and brand storytelling.
6. A+ Content
Advantages: Enhanced brand content allows you to create visually rich product detail pages. This feature is available for sellers enrolled in Amazon Brand Registry and vendors.
7. Amazon Posts:
Advantages: Share curated content about your brand and products within a social feed on Amazon. Posts appear on your brand’s detail page, competing listings, and related category feeds.
8. Amazon Store:
Advantages: Create a custom multi-page store on Amazon to showcase your brand and products. A dedicated storefront provides a unique shopping experience for customers, fostering brand loyalty.
Choosing the right combination of these ad formats depends on your marketing goals and target audience. Experimenting with different formats can help you understand what works best for your brand and products on Amazon.