Neuigkeiten – Updates & Ressourcen
Unlocking E-commerce Success: Crafting an Effective Full-Funnel Marketing Strategy
At its core, a full-funnel marketing strategy comprises four key stages: Awareness, Consideration, Purchase, and Retention. Awareness: Think exposure via inbound marketing — catching potential customers off guard. It’s about planting seeds and making your brand top of...
Ad Formats for Brand Owners on Amazon and its Advantages
As a registered brand owner on Amazon, you have access to various ad formats that can help promote your products and enhance your brand visibility. Here are some of the key ad formats for Amazon registered brand owners and their advantages: 1. Sponsored...
Why Brands Should Strategically Manage Their Presence on Amazon
Why Brands Should Strategically Manage Their Presence on Amazon In the dynamic landscape of e-commerce, the visibility and presentation of a brand on Amazon can significantly impact its market standing and competitiveness. While some brands may not actively engage in...
The Power of High-Quality Creatives: Boosting Conversions in E-commerce
Introduction:In the fast-paced world of e-commerce, captivating the attention of potential customers is crucial for driving conversions. While persuasive product descriptions and competitive pricing play significant roles, high-quality creatives, including photos,...
Harnessing the Power of Amazon Market Data in order to make better Business Decisions
Introduction:In the dynamic landscape of e-commerce, making informed decisions is crucial for the success and growth of any business. With millions of users and an extensive range of products, Amazon has emerged as a leading marketplace, revolutionizing the way...
The Synergistic Power of Amazon PPC: Enhancing Organic Ranking
Introduction:In the fiercely competitive landscape of e-commerce, achieving a high organic ranking on Amazon can significantly impact the success of a business. As sellers strive to increase visibility and boost sales, the role of Amazon Pay-Per-Click (PPC)...
Why Brands Shouldn’t Rely Solely on Amazon Dealers and Resellers
Are you a brand that is not actively selling on Amazon but your products are sold on Amazon? Then this article is important to read.IntroductionIn today’s digital era, online marketplaces have revolutionized the way consumers shop, and Amazon stands as a prominent...